Last week the Evening Standard and BLOCKv ran an innovation event for Sky at their Marketing Innovation Awards.
We created the ‘Sky-pirinha challenge’ to showcase how the Evening Standard could integrate its print paper and digital platforms, leveraging blockchain.
Guests to this event, hosted at Googles offices, were given the opportunity to collect digital objects of value from the newspaper and from the virtual surroundings using augmented reality to mix and redeem their own custom cocktail.
Here’s how it worked
1. Guests were asked to collect vAtoms of three cocktail ingredients hidden in that day’s Evening Standard.
2. Cocktail mixers could be ‘picked up’ from virtual dispensers geo-located at the event in augmented reality.
3. Once all of the ingredients were combined together, users redeemed them and the cocktail team went to work!
“With BLOCKv’s platform, we’ve been able to seamlessly unite the digital and physical media experience, and demonstrate full traceability from paper to redemption using the power of the blockchain” said BLOCKv COO Lukas Fluri.