London Evening Standard and Paperchase have unveiled a brand new exclusive stationery range to further help promote the recycling of newspapers in and around the capital.
The new range has been created using London Evening Standard newspapers and turning them into a special edition, recycled stationery range to be sold in the retailer’s flagship store on Tottenham Court Road, along with the majority of their London stores.
Now common place in the majority of households, recycling is no longer a thing of the future and the new trend of up-cycling has emerged as a favourite hot topic. Together, Evening Standard and Paperchase hope to encourage the benefits of recycling and show how it can be turned into something beautiful.
Frances Burkle, Director of Buying from Paperchase explains that “We are very pleased to announce the launch of our new collaboration with London Evening Standard. We believe that this new range shows the positive things that can come when Londoners recycle their evening edition newspapers!”
Richard Mead, Executive Director from the London Evening Standard says “The Evening Standard is committed to helping recycling efforts. Over 75% of the newsprint that is used to create newspapers in the UK is from recycled fibre, and any copies that are returned to us each night are recycled. We are excited to be promoting these messages through the creation of this fantastic range of products with Paperchase.”
The range showcases an innovative and strong pattern design, developed by the in-house team at Paperchase and will be rolled out exclusively in London Paperchase stores from the 16th of October 2016.