We are very excited to announce that we will be partnering for the second year in a row with San Miguel on their Rich List 2018 campaign.
Last year San Miguel wanted to inspire millennial drinkers to see it as an aspirational brand with a premium point of view and values. We helped them achieve this by creating a recruitment drive for the list itself, a 16-page magazine, in-station activations across the UK, an online hub, a VR film and a significant social campaign.
This week we began the search to help find The San Miguel Rich List 2018- a group of inspirational people who lead rich, rewarding lives. If you, or someone you know, shares a thirst for discovery, creativity or new experiences then look out for information on how to apply or nominate someone in ES Magazine, Evening Standard and standard.co.uk/RL2018
Stay tuned for more updates on the campaign over the next few months!