Celebrating 365 days in film for charity

Just over a year ago, Kelly Warnell Global Head of Film at ESI Media, was introduced to the film charity, MediCinema http://www.medicinema.org.uk/

MediCinema is a charity dedicated to the instalment and management of cinemas in hospitals for children and wounded soldiers, offering long-term patients the opportunity of escapism in film.

Having volunteered for MediCinema, helping children from the ward go down to the cinema and watching films with them, Kelly wanted to do something to raise awareness of the charity.

In Kelly’s own words: “I thought long and hard about what I could do. Then it came to me… I’ll watch a film every day without fail or exception for a year… I will go to the cinema as many times as I humanly possibly can…! I thought it would be easy… it has not been easy!”

Over the past year, Kelly has been to the cinema over 200 times and documented her challenge on Instagram @afilmaday365. She has managed to dedicate two hours at least every day in order to complete the challenge, despite personal and professional commitments.

In actual figures that is:

171 buckets of popcorn

447.5 hours in the cinema

201.5 hours travelling to/from the cinema

Totalling 730 hours (43,800 minutes) of film

Kelly says: “The film industry has been extremely supportive towards the challenge, as have my employers…I am now in my last week and want to make my efforts count.”

On Monday 7th August, our themed cinema partners, The Backyard Cinema will be holding a special screening to mark the end of Kelly’s cinema marathon with 100% of the subsidised ticket revenue donated to MediCinema.

Customers will step into Miami Beach, swap their shoes for flip flips, feel the sand between their toes and enjoy a Pina Colada, whilst watching the original Man of Steel, Christopher Reeves, in the 1978 classic ‘Superman’.

Dominic Davies, Founder of Backyard Cinema, says: “This is such a great cause, it’s a pleasure to host Kelly’s final screening here. Raising money for charity through watching film really excites us, and what better way to celebrate Kelly’s achievement than watching Superman on a beach.”

Kat Mason, MediCinema CEO says: “We’re all so grateful to Kelly for taking on this challenge for us. MediCinema are all about bringing the joy and escapism of the cinema to hospital patients and their families, so watching a film every single day is a fantastic way to raise awareness. The money raised from this special screening of Superman will enable us to give patients a break from the ward and much-needed sense of normality. Thank you so much to Kelly and everyone involved!”

Tickets will sell out fast, donate your money to MediCinema by buying your Superman ticket here –



“They say laughter is the best medicine, but I think MediCinema is the best medicine.”

Katie Gallacher, Paediatric Nurse at the Royal Victoria Infirmary, Newcastle

MediCinema is a registered charity that has formed a unique partnership with the health sector and film industry. We work within UK hospitals and places of care to build, install and manage state-of-the-art cinemas, which are fully digitalised with RealD 3D screens and Dolby Surround Sound. Our cinemas bring the latest film releases to patients, their carers and families completely free of charge and can accommodate patients   in   wheelchairs,   beds,   on   drips   or   monitors. By creating a true cinema experience, MediCinema goers can escape the isolation of their wards and illness, and enjoy a few hours of normality and fun with their family and loved ones.

MediCinema currently operates at St. Thomas’ Hospital in London, Guy’s Hospital in London, Chelsea and Westminster Hospital in London, The Royal Hospital for Children in Glasgow, the Royal Victoria Infirmary in Newcastle, the Serennu Children’s Centre in Newport and Headley Court, the Defence Medical Rehabilitation Centre for injured service personnel in Epsom, Surrey.