Get up to speed
Virgin Media needed to bring to life the benefits of their super-fast broadband speed for busy, entertainment-obsessed consumers.
ESI Media offered Virgin Media a unique opportunity to collaborate on the launch of a new Staying In channel on standard.co.uk and take over the Londoner’s Diary in the Evening Standard every Friday. The Staying In channel allowed Virgin to talk directly to consumers about the latest releases and trends in streamable content. Curated by the Evening Standard’s digital features editor, Amira Hashish, this content was easily repackaged into native stories which ran on our award-winning website, i100.
The campaign was a real hit with our digital and print audiences, and page views soared past the client’s expectations.
On i100, one of Virgin Media’s sponsored articles topped the charts as the highest viewed article for three days running.
- NRS Jan-Dec 2014
... over the agreed
benchmarks for Staying In
online page views
Staying In page views
achieved by the
20 best films on Netflix
was the highest viewed article of any posted within its first 72 hours